WELCOME OFFER – 18 BOTTLES FOR $99.99

5 Reasons Wine Drinkers Are
Ditching the Grocery Store

We asked our wine team what they'd tell every home entertainer in 2026. The answer was unanimous.

4.5/5 on Trustpilot | 50,000+ Reviews

The grocery store wine aisle has a dirty secret: you're paying retail markup on every single bottle, and nobody's curating it for you. Here's why hundreds of thousands of wine drinkers have already made the switch — and what they found on the other side.

THE MATH DOESN'T LIE

1. You're paying $15 for a $5.55 bottle at the grocery store

Retail markup on everyday wine is brutal. The same quality bottle you grab off the shelf for $14–$18 costs a fraction when you buy direct — because you're cutting out the middlemen, the shelf space fees, and the in-store markup. Splash's 18-pack welcome offer works out to $5.55 per bottle, delivered to your door. The grocery store can't touch that.

$5.55 per bottle vs. $14-$18 at retail

NO MORE GUESSWORK

2. Curation is the cheat code

Picking wine blind is a gamble. You read the label, guess from the region, hope for the best. Splash's wine team hand-selects every bottle in the case — no random fillers, no shelf padding, no bottles they wouldn't drink themselves. Each 18-pack is built to over-deliver on variety and quality at the price point. That's the whole job.

#1 REVIEWED WINE COMPAMY

3. Just ask the 50K+ people that have sung our praises

Splash is rated 4.5/5 on Trustpilot — the most 5-star reviews of any wine store, period. These aren't comp'd reviews or managed feedback. They're from real customers who ordered, tried the wine, and came back to say something about it. When something this good spreads by word of mouth, there's usually a reason.

Ready to try it? 18 bottles for $99.99 + free shipping.

Claim this offer →

NO STRINGS ATTACHED

4. No subscription required — order when you want

A lot of wine clubs trap you in a subscription the moment you check out. Splash doesn't. Order once, try it, come back if you love it. (You will.) There's no recurring charge, no minimum commitment, no penalty for not ordering again. It's wine the way it should be: on your terms.

THE BOTTOM LINE

5. 18 bottles for less than you'd pay for 6

That's the math. $99.99 gets you 18 expertly-curated bottles, delivered free. The grocery store charges $270 for the same quantity — and you'd be picking them yourself, off a shelf, with no one looking out for you. Splash's Gotta-Love-It Guarantee means if something isn't right, they'll make it right. No fine print.

63% less than grocery store retail

SO WHAT'S THE MOVE?

18 Bottles. Pick Your Pack.

Pick the mix that fits how you drink. Every pack is curated by our wine team — a real, hand-selected lineup, not random stragglers.

Splash Faves 18-Pack

The smart way to keep your wine rack stocked. Enjoy 18 crowd-pleasing bottles that deliver big on flavor and even bigger on value, every single time.

$99.99 $270.00

Save 63% Save $170.01

Best Value!

Premium Mix 18-Pack

Step up your selection with 18 upgraded bottles curated for quality and variety. Enjoy smoother reds, brighter whites, and serious savings on every pour.